Keyword ranking
Install campaigns targeted by keyword. We move your app into top-1-5 for the queries that actually bring organic - and hold it there while competitors drop out.
- Top-1 to top-5
- Daily tracking
- Pay for positions
iGaming ASO team · iOS & Android
Your app. Top of the store. Every GEO.
Grey Marketing pushes casino and sportsbook apps into top keyword positions across 60+ markets - exactly where generic ASO agencies give up.
- 1,200+ apps ranked
- 48h to first positions
- 24/7 keyword monitoring
Grey Marketing in numbers
Seven years of ASO for casino and betting apps - the hardest category in both stores. No guesswork - only positions you can check yourself in the store.
7+years in ASO
1,200+apps pushed to top-10
64GEOs worked
38Minstalls delivered
92%target keywords reach top-10
40+languages for localization
What we do
Full-cycle ASO,
built for iGaming
Store listing optimization
Title, subtitle, keyword field and descriptions built on real search volume - localized by native speakers for every GEO.
Creative testing
Icons, screenshots and preview videos tested through store experiments. We keep only what lifts conversion to install.
Ratings & reviews
Rating prompts at the right moment, reply flows and fast handling of negative feedback - so the stars work for conversion.
Launch & re-upload
Moderation-safe metadata for gambling categories, ready store pages and fast re-launch playbooks when a listing gets pulled.
06
Analytics you can verify
AppsFlyer / Adjust setup, keyword dashboards updated every hour and a weekly report with positions, installs and conversion - all checkable in the store.
How we work
From audit to top-3 in five steps
A clear sequence without black boxes. You see every position change the day it happens.
- 01
Free audit · 48h
We analyse your listing, keyword field, competitors and category, then estimate realistic positions and budget.
- 02
Keyword strategy
A semantic core per GEO: volume, difficulty, current rank and expected install uplift for every keyword.
- 03
Launch
Listing updates go live, creatives enter experiments and keyword campaigns start with a smooth daily curve.
- 04
Scale
Positions in the top - we add new keywords and GEOs and shift budget to what brings the cheapest organic.
- 05
Report & hold
Weekly reports and position holding, so the top stays yours after the campaign ends.
Cases
Positions, not promises
Three recent campaigns. Brand names are hidden under NDA - numbers are real.
"apostas esportivas"
#63#1
- Time to #1
- 11 days
- Organic installs
- ×4.2
"casino en línea"
#87#2
- Time to top-3
- 16 days
- CR to install
- +38%
"real money slots"
#41#3
- Keywords in top-10
- 27
- Daily organic
- +9,300
Why Grey
We work where
others say "too risky"
- iGaming onlyCasino, sportsbook, slots and crash games. Strict store moderation is our daily routine, not an exception.
- Pay for resultsFixed price per keyword position or per install. No retainers for "strategy decks".
- SpeedAudit in 48 hours, first movement in positions in 3-5 days after launch.
- TransparencyEvery position is visible in the store. Hourly dashboard, weekly report, direct Telegram chat with your manager.
Partners say
Short feedback, long partnerships
"Top-3 for our main keyword in Brazil in under two weeks. The team reports faster than our own analytics."
"They actually understand moderation risks. Zero listing rejections in a year of work."
"Creative tests alone gave us +31% conversion to install. Then the keyword campaigns kicked in."
"Clear pricing, honest forecasts, daily positions in a chat. Exactly what we needed."
"Top-3 for our main keyword in Brazil in under two weeks. The team reports faster than our own analytics."
"They actually understand moderation risks. Zero listing rejections in a year of work."
"Creative tests alone gave us +31% conversion to install. Then the keyword campaigns kicked in."
"Clear pricing, honest forecasts, daily positions in a chat. Exactly what we needed."
FAQ
Straight answers
Didn't find yours? Ask in Telegram - we reply within 15 minutes during working hours.
How fast will we see results?
First position changes usually come in 3-5 days after launch. Reaching top-3 for a competitive keyword takes 1-3 weeks depending on GEO and category.
Which stores and GEOs do you cover?
App Store, Google Play and Huawei AppGallery in 64 countries, including Tier-1, LATAM, India, SEA and CIS.
Do you work only with iGaming apps?
Yes. Casino, sportsbook, slots, poker and crash games are our only focus. We know gambling category rules for each store and build metadata that passes moderation.
How is pricing calculated?
Per keyword position or per install, fixed in advance after the audit. You pay for the result you can verify in the store.
Will the positions stay after the campaign?
We plan a smooth exit and a holding phase. Optimized metadata and better conversion keep the app high on organic signals.
What do you need from us to start?
A link to the app, target GEOs and access to analytics (read-only is enough). The audit is free and takes 48 hours.
Free ASO audit
Let's take your app to the top
Leave a request - within 48 hours you get an audit with keywords, realistic positions and a fixed budget.
✓
Request received
Your manager will write to you within 15 minutes during working hours.